For digital marketing, this can be called private communication for the people with higher purchasing potential. Re-marketing is helpful to contact the user who came to your website before. You can even show customized ads for those users who have already visited your website, based on the parts they visit on your website. People who visit your website in the digital world generally do not tend to buy your product or service immediately. When you think of yourself, you start doing detailed research and extend your decision-making process instead of immediately taking a product search. For this reason, there is a higher probability that you will get the product that you are most likely to encounter in the decision-making process and find more opportunities for evaluation.